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    Social Media Marketing

    0% Complete
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    1. Basics of Social Media Marketing
      3 Topics
      1. Definition and Significance
      2. Distinction Between Organic and Paid Strategies
      3. Historical Overview of Social Media as a Marketing Tool
    2. Platform Selection Strategy
      3 Topics
      1. Understanding Audience Demographics on Major Platforms
      2. Tailoring Content for Specific Platforms
      3. Types of Content: Text, Images, Video, and User-Generated Content
    3. Content Creation Techniques
      3 Topics
      1. Storytelling for Engagement
      2. Tools and Apps for Creating Compelling Visuals and Videos
      3. Creating Buyer Personas
    4. Community Building
      3 Topics
      1. Aligning Content with Business Goals
      2. Establishing a Brand Voice
      3. Encouraging User-Generated Content and Interactions
    5. Introduction to Social Media Ads
      3 Topics
      1. Types of Ads
      2. Ad Targeting and Budgeting
      3. Monitoring Ad Performance
    6. Importance of Analytics in Social Media Marketing
      3 Topics
      1. Key Metrics and KPIs
      2. Overview of Popular Analytics Tools
      3. Setting Up and Interpreting Reports
    7. Current Trends in Social Media Marketing
      3 Topics
      1. Influencer Marketing, Ephemeral Content, and Interactive Features
      2. Staying Ahead of Algorithm Changes
      3. Artificial Intelligence in Social Media

    Quizzes

    • Final Quiz

    Participants 364

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    Social Media Marketing Current Trends in Social Media Marketing
    Lesson 7 of 7
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    Current Trends in Social Media Marketing

    kbreganza February 28, 2024
    Lesson Content
    0% Complete 0/3 Steps
    Influencer Marketing, Ephemeral Content, and Interactive Features
    Staying Ahead of Algorithm Changes
    Artificial Intelligence in Social Media

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